Your company is what you do; your brand is the face you show to the world. At BioCard we understand the importance of a powerful brand, and moreover we understand the importance of brand equity. A cohesive brand can be an incredibly potent tool in business, regardless of your product. People will purchase a product with a recognizable brand over one that’s more obscure. BioCard will lay out strict brand guidelines, assuring that your business is recognized across any and all presentation platforms.
Website Design & Development
We offer mobile web design services and is engaged in mobile application development, giving our customers another option in pursuing a greater online presence. With mobile devices continually increasing as a vehicle for common Internet access, mobile web design is integral to enabling all potential customers equally functional access to your online content.
BioCard is focused on quality, not quantity; we aim to provide a responsive and personal approach to each project to ensure that our clients can benefit from their investment. As such, we do not outsource our work to other companies, in order to maintain control and flexibility, as well to ensure that the work meets the high quality standards our clients expects of us. Finally, we see each web development project as an opportunity to grow your business—we aim to help you increase sales and improve retention, while offering leading, aesthetically pleasing and functional designs that suit your needs perfectly.
- Increase your business inquiries.
- Make your information easily accessible.
- Improve your professional image.
- Provide a great online user experience.
- Let you focus on your business.
- Design or redesign your website.
- Make your website mobile-friendly.
- Market your website on search engines.
- Provide web hosting & branded emails.
- Make audio-video presentation.
- Logo design and collaterals.
Inception - Goals, Risks, Vision, Discovery
The first in our five step process to building a website is far and away the most important. At the inception of any project, the client will sit down with the team who will be working on the project and we will all spend some time getting to know one another. In order to fully comprehend something as important as your company’s website, BioCard must first discover everything about your company. This process involves diving headfirst into what makes our clients’ companies unique. We learn your core values, your goals, your motivations, and use those to create a project plan that accurately reflects your business. This part of our process will last 1-2 weeks.
Creation - Collaboration, Iteration, Vision, Design
Once the discovery process has been completed and our team has everything in place, design can begin. The creative process begins with our artists working to identify the visual direction of our clients’ businesses, and either utilizing previous branding efforts or creating new ones. All of our design efforts are aimed at creating a cohesive brand, something easily recognizable regardless of the medium on which it is presented. The process is very collaborative, allowing the client to see their ideas come to life in real time. This period of time also allows for any differences in creative direction between Biocard and the client to be resolved early, before any site development begins. Barring any extreme circumstances, this part of the process will take 3-4 weeks to complete.
Construction - Fluid, Responsive, Effective Development
After our designers have locked in the artistic direction and overall design of the website, our developers take on the task of constructing the website. At this point in the process, everything is set, including logos, colors, overall design, and content. As an agile company, we take our process and deadlines very seriously. By strictly adhering to this, we are able to make the most of our developers’ time. Biocard utilizes benchmarks during the development process to ensure efficiency and production. Among those benchmarks include production, engineering, alpha testing, and beta testing. Our quality assurance approach is as rigorous as they come, and we adhere to these strict standards to maintain project integrity and guarantee full site functionality. This piece of the process lasts 4-8 weeks.
Execution - Engineer, Produce, Test, Deploy
Thus far we have seen a detailed project inception, comprehensive artistic creation, and finely tuned site development. After all of these steps we arrive at our favorite part, the site launch. We schedule a meeting with the client to make sure everything is as it should be and there are no concerns from the client. After the client has given final approval we go through one last round of testing before the site is deployed, and then we launch. The team completes a retrospective meeting after each launch where we cover the good, the bad, and the ugly of the project. This is an excellent way to ensure mistakes aren’t repeated and strengths can be nurtured for future projects. This phase lasts one week.
Evolution - Launch, Track, Measure, Adapt
At Biocard we don’t just hand off the final product to the client and call it a day; we track our projects after deployment and quantify their successes. We apply SEO best practices and utilize metric-tracking software and techniques to see what is working, what isn’t working, and what we can change to maximize our clients’ return on investment. We recommend different packages to our clients including inbound marketing, SEO, social media marketing, print marketing strategies, and full multimedia production. These services can be offered as line items or they can be included in a monthly retainer. Deep, long-term engagement with our clients is crucial in maximizing the success of our sites – and your BUSINESS. We want our clients to be happy and confident that their money and efforts were well spent.